
01An hour elsewhere.
A business of your own.
Reservation-based venues with one-hour experiences. A model designed to keep staffing and rent costs low, organising work around booked sessions.
Explore Meta Escape↗
META
MEX PLAY / WALK IN AND PLAY
The ONLY ones in Italy with VR software designed by us.
Walk-in venues in highly visible, busy locations. Come in and play, including short 10-minute sessions: VR meets people as they pass.
01 / TWO FORMATS. ENDLESS POSSIBILITIES.
Two ways to experience VR and run your business: Meta Escape by reservation, Mex Play walk-in. The same team and our own technology.

01Reservation-based venues with one-hour experiences. A model designed to keep staffing and rent costs low, organising work around booked sessions.
Explore Meta Escape↗
02Walk-in venues: come in and play, including short 10-minute sessions. A format for highly visible locations with plenty of foot traffic.
Explore Mex Play↗
FROM IDEA TO EXPERIENCE
Mex Play is designed for spontaneous visits: a visible business where people can walk in and play without a reservation, even for a short 10-minute session.
VALUE FOR YOUR BUSINESS
Mex Play brings VR to places where people pass, stop and walk in. A format for visible locations, with experiences accessible even to someone who has just ten minutes.
People who discover the venue can walk in and play without planning a visit in advance.
Short ten-minute sessions make play possible during a break; the format is not limited to one duration.
Management software brings games, bookings, employees and statistics together, beyond individual play sessions.
FROM NEED TO SOLUTION
We assess visibility, footfall and space to plan the welcome and make the experience easy to understand at first glance.
VR software, games and operational tools developed in-house, with fit-out and training defined for your venue project.
Session organisation, data insights and the option of marketing support to build awareness of the venue.
HOW WE WORK
We discuss your idea, area and potential premises to identify the most suitable format.
We work through the fit-out, technology, operations and investment in a proposal for your business.
We help your team use the systems and organise the venue, and define support and launch activities.
THE NEXT STEP
Let’s start with your city, budget and local footfall, then explore how the format could fit your project.
BEFORE YOU CHOOSE
The format targets visible premises with strong footfall. We assess the city, setting and space; footfall alone does not guarantee results.
No. Short sessions are an important option, but the offer can include different experiences and durations.
Yes. Share your city and budget. If you have identified a space, tell us about its location and characteristics.
AI IN EVERYDAY WORK
Organise emails and enquiries, classify contacts and draft replies for review: a workflow built around your team.
Extract information from documents, summarise content and organise data in the systems you already use.
Connect CRM, business software and applications to update information and trigger the next steps in your workflow.
META ESCAPE / OUR LOCATIONS
From northern cities to Sardinia and Sicily: Meta Escape already has 13 locations across 8 Italian regions. An established network to build your project on.
The next place on the map could be yours.
THE META ESCAPE AND MEX PLAY MANAGEMENT PLATFORM
Both formats have a management platform developed by us. Monitor games, bookings and employees, with detailed statistics across every area of the business. The information you need, in one place.
THE COMPLETE PICTURE
Sessions and gameplay activity
Scheduling and organisation
Staff management and monitoring
Detailed business analysis
02 / WEBSITES · BUSINESS SOFTWARE · APPS · AI AUTOMATION · MARKETING
We build custom websites, business software and applications. We automate business processes with AI and support your company with marketing. Services for our VR venues and businesses in every sector.
Explore what we can build
If visitors cannot understand your offer or how to contact you, an opportunity is lost. We design the journey from interest to enquiry around what your business offers.
Spreadsheets, messages and disconnected tools make progress hard to track. We build business software around your processes to make work clearer and better coordinated.
An app creates value when it makes an important action easy. We help identify the essential features and build a useful experience for customers, colleagues or partners.
Publishing content alone is not enough. You need a clear offer, a defined audience and a route to an enquiry. We connect marketing activity to your commercial goals.
If every enquiry means reading, copying data and updating several tools, the process deserves attention. We use AI where it helps, with clearly defined steps and checks.
03 / WORLDS DEVELOPED BY OUR TEAM

04 / FROM IDEA TO FIRST HEADSET
With VR software designed and developed by us. Behind Meta Escape and Mex Play is our own team: we create the experiences, write the software and support your business.
FOR VR VENUES. FOR EVERY BUSINESS.
Give your business visibility: our marketing service is available to Meta Escape, Mex Play and independent businesses.
THE NEXT STORY STARTS WITH YOU
Meta Experiences develops the Meta Escape and Mex Play virtual reality entertainment formats, with proprietary games and management software. We also create websites, business software, applications, AI business automation and marketing services for independent companies.
Meta Escape centres operate by reservation with one-hour experiences and an approach focused on staffing and rent costs. Mex Play is a walk-in format offering sessions as short as 10 minutes, designed for visible locations with high foot traffic. Both use software developed by our team.
Choose a service and complete the form with your name, email and project details. For Meta Escape and Mex Play, include your preferred city and budget range. Our team uses this information to discuss a tailored proposal.