MEXMETA
EXPERIENCES

MEX PLAY / WALK IN AND PLAY

Your VR centre.Walk in. Play.Mex Play.

The ONLY ones in Italy with VR software designed by us.

Walk-in venues in highly visible, busy locations. Come in and play, including short 10-minute sessions: VR meets people as they pass.

Explore the possibilities
META EXPERIENCES © 2026
Mex Play

FROM IDEA TO EXPERIENCE

A visible venue.
Play on the spot.

Mex Play is designed for spontaneous visits: a visible business where people can walk in and play without a reservation, even for a short 10-minute session.

  1. Walk-in access, no reservation needed
  2. Sessions as short as 10 minutes in high-footfall locations
  3. The same complete management platform as Meta Escape

VALUE FOR YOUR BUSINESS

Turn passing interest into a desire to play.

Mex Play brings VR to places where people pass, stop and walk in. A format for visible locations, with experiences accessible even to someone who has just ten minutes.

01

Spontaneous visits

People who discover the venue can walk in and play without planning a visit in advance.

02

Sessions for different schedules

Short ten-minute sessions make play possible during a break; the format is not limited to one duration.

03

A view of the whole venue

Management software brings games, bookings, employees and statistics together, beyond individual play sessions.

FROM NEED TO SOLUTION

What we can build together.

01

Location and customer journey

We assess visibility, footfall and space to plan the welcome and make the experience easy to understand at first glance.

02

Technology developed by us

VR software, games and operational tools developed in-house, with fit-out and training defined for your venue project.

03

Operations and promotion

Session organisation, data insights and the option of marketing support to build awareness of the venue.

HOW WE WORK

A clear path from the start.

  1. 01

    Start with your city and budget

    We discuss your idea, area and potential premises to identify the most suitable format.

  2. 02

    Define your venue project

    We work through the fit-out, technology, operations and investment in a proposal for your business.

  3. 03

    Prepare to operate

    We help your team use the systems and organise the venue, and define support and launch activities.

THE NEXT STEP

Have a location in mind for Mex Play?

Let’s start with your city, budget and local footfall, then explore how the format could fit your project.

BEFORE YOU CHOOSE

Your questions, answered.

What kind of location works?

The format targets visible premises with strong footfall. We assess the city, setting and space; footfall alone does not guarantee results.

Are all sessions ten minutes long?

No. Short sessions are an important option, but the offer can include different experiences and durations.

Can I start without a confirmed location?

Yes. Share your city and budget. If you have identified a space, tell us about its location and characteristics.

THE META ESCAPE AND MEX PLAY MANAGEMENT PLATFORM

Every venue.
Everything in view.

Both formats have a management platform developed by us. Monitor games, bookings and employees, with detailed statistics across every area of the business. The information you need, in one place.

META ESCAPE + MEX PLAY

THE COMPLETE PICTURE

Games

Sessions and gameplay activity

Bookings

Scheduling and organisation

Employees

Staff management and monitoring

Statistics

Detailed business analysis

02 / WEBSITES · BUSINESS SOFTWARE · APPS · AI AUTOMATION · MARKETING

Beyond virtual reality.
Your digital partner.

We build custom websites, business software and applications. We automate business processes with AI and support your company with marketing. Services for our VR venues and businesses in every sector.

Explore what we can build
Meta Experiences software and applications

03 / WORLDS DEVELOPED BY OUR TEAM

Into the game.
Beyond imagination.

Two players in the Mex Play arena
MEX PLAYWALK-IN / VR ↗
CREATED BY US.EXPERIENCED BY YOU.

04 / FROM IDEA TO FIRST HEADSET

The ONLY ones in Italy.

With VR software designed and developed by us. Behind Meta Escape and Mex Play is our own team: we create the experiences, write the software and support your business.

01

Our own software

02

Setup and training

03

Direct support

FOR VR VENUES. FOR EVERY BUSINESS.

Give your business visibility: our marketing service is available to Meta Escape, Mex Play and independent businesses.

Explore our marketing service

THE NEXT STORY STARTS WITH YOU

Ready to go
beyond ordinary?

Inside our experiences