META
MARKETING / FOR YOUR BUSINESS
The ONLY ones in Italy with VR software designed by us.
Our marketing service supports Meta Escape, Mex Play and independent businesses in any sector. Strategy, content and campaigns built around your goals.
01 / TWO FORMATS. ENDLESS POSSIBILITIES.
Two ways to experience VR and run your business: Meta Escape by reservation, Mex Play walk-in. The same team and our own technology.
01Reservation-based venues with one-hour experiences. A model designed to keep staffing and rent costs low, organising work around booked sessions.
Explore Meta Escape↗
02Walk-in venues: come in and play, including short 10-minute sessions. A format for highly visible locations with plenty of foot traffic.
Explore Mex Play↗FROM IDEA TO EXPERIENCE
We start with your business, audience and goals. We define how to present your offer and which actions to take, tracking results to improve over time.
VALUE FOR YOUR BUSINESS
Publishing content alone is not enough. You need a clear offer, a defined audience and a route to an enquiry. We connect marketing activity to your commercial goals.
We clarify what you offer, to whom and why they should choose you, bringing consistency to content and campaigns.
We work on the journey from interest to contacting you, booking or learning more about your service.
We define what to observe and use available data to decide which activities to maintain, adjust or develop.
FROM NEED TO SOLUTION
Positioning, messages, editorial planning and materials suited to your business and chosen channels.
Campaigns and landing pages connected to your offer, with budgets and tools agreed before activation.
We follow visibility, enquiries and lead quality where measurable, looking beyond likes to guide decisions.
HOW WE WORK
We start with your offer, the customers you want to reach and your current activity. Together, we agree priorities and the indicators to track.
We define messages, content, channels and the enquiry journey, separating service fees from advertising spend.
We launch the agreed activity, review the available data and adjust the work based on feedback and goals.
THE NEXT STEP
Tell us about your business, target audience and goal: visibility, enquiries or bookings. We build the plan from there.
BEFORE YOU CHOOSE
No. We also work with independent businesses and other sectors, adapting the strategy and content to their offer.
Service fees and advertising spend are itemised separately in the proposal so you can see how the budget is allocated.
We do not promise fixed results. Offer, market, budget and sales handling all matter; we agree on goals and measurement criteria.
AI IN EVERYDAY WORK
Organise emails and enquiries, classify contacts and draft replies for review: a workflow built around your team.
Extract information from documents, summarise content and organise data in the systems you already use.
Connect CRM, business software and applications to update information and trigger the next steps in your workflow.
META ESCAPE / OUR LOCATIONS
From northern cities to Sardinia and Sicily: Meta Escape already has 13 locations across 8 Italian regions. An established network to build your project on.
The next place on the map could be yours.
THE META ESCAPE AND MEX PLAY MANAGEMENT PLATFORM
Both formats have a management platform developed by us. Monitor games, bookings and employees, with detailed statistics across every area of the business. The information you need, in one place.
THE COMPLETE PICTURE
Sessions and gameplay activity
Scheduling and organisation
Staff management and monitoring
Detailed business analysis
02 / WEBSITES · BUSINESS SOFTWARE · APPS · AI AUTOMATION · MARKETING
We build custom websites, business software and applications. We automate business processes with AI and support your company with marketing. Services for our VR venues and businesses in every sector.
Explore what we can buildIf visitors cannot understand your offer or how to contact you, an opportunity is lost. We design the journey from interest to enquiry around what your business offers.
Spreadsheets, messages and disconnected tools make progress hard to track. We build business software around your processes to make work clearer and better coordinated.
An app creates value when it makes an important action easy. We help identify the essential features and build a useful experience for customers, colleagues or partners.
Publishing content alone is not enough. You need a clear offer, a defined audience and a route to an enquiry. We connect marketing activity to your commercial goals.
If every enquiry means reading, copying data and updating several tools, the process deserves attention. We use AI where it helps, with clearly defined steps and checks.
03 / WORLDS DEVELOPED BY OUR TEAM
04 / FROM IDEA TO FIRST HEADSET
With VR software designed and developed by us. Behind Meta Escape and Mex Play is our own team: we create the experiences, write the software and support your business.
FOR VR VENUES. FOR EVERY BUSINESS.
Give your business visibility: our marketing service is available to Meta Escape, Mex Play and independent businesses.
THE NEXT STORY STARTS WITH YOU
Meta Experiences develops the Meta Escape and Mex Play virtual reality entertainment formats, with proprietary games and management software. We also create websites, business software, applications, AI business automation and marketing services for independent companies.
Meta Escape centres operate by reservation with one-hour experiences and an approach focused on staffing and rent costs. Mex Play is a walk-in format offering sessions as short as 10 minutes, designed for visible locations with high foot traffic. Both use software developed by our team.
Choose a service and complete the form with your name, email and project details. For Meta Escape and Mex Play, include your preferred city and budget range. Our team uses this information to discuss a tailored proposal.
