
01An hour elsewhere.
A business of your own.
Reservation-based venues with one-hour experiences. A model designed to keep staffing and rent costs low, organising work around booked sessions.
Explore Meta Escape↗
META
BESPOKE APPLICATIONS
The ONLY ones in Italy with VR software designed by us.
We design web and mobile applications for customers, teams and new services. From idea to first release, with the features that matter to your project.
01 / TWO FORMATS. ENDLESS POSSIBILITIES.
Two ways to experience VR and run your business: Meta Escape by reservation, Mex Play walk-in. The same team and our own technology.

01Reservation-based venues with one-hour experiences. A model designed to keep staffing and rent costs low, organising work around booked sessions.
Explore Meta Escape↗
02Walk-in venues: come in and play, including short 10-minute sessions. A format for highly visible locations with plenty of foot traffic.
Explore Mex Play↗
FROM IDEA TO EXPERIENCE
Together, we define users, goals and priorities. We choose the right solution and develop it with attention to the user experience.
VALUE FOR YOUR BUSINESS
An app creates value when it makes an important action easy. We help identify the essential features and build a useful experience for customers, colleagues or partners.
Bookings, requests and services delivered through journeys designed for their users, including on the move.
We define a focused first version to address the core need and gather feedback before expanding.
Your app can communicate with your website and business software rather than becoming another isolated system.
FROM NEED TO SOLUTION
Personal accounts, catalogues, bookings and updates: features selected for the value they bring to users.
Apps for accessing data, making requests and completing operational tasks with appropriate roles and permissions.
We design flows, build the interface and test journeys on the agreed devices through to the chosen distribution method.
HOW WE WORK
Tell us about your business, tools and priorities. We identify the problem to solve and agree on the project scope.
We share the structure, features and proposal, then develop in stages with opportunities to review the work.
We test the key journeys, support the rollout and agree on ongoing support and future development.
THE NEXT STEP
Tell us who will use the app and what they should be able to do. You do not need a technical specification to start.
BEFORE YOU CHOOSE
It depends on users, devices and features. We compare options before development to choose a proportionate solution.
Yes. We start with the problem, audience and main action, then define the flows and priorities for the first version.
We agree on maintenance, support and future improvements. Infrastructure or distribution costs are made explicit in the proposal.
AI IN EVERYDAY WORK
Organise emails and enquiries, classify contacts and draft replies for review: a workflow built around your team.
Extract information from documents, summarise content and organise data in the systems you already use.
Connect CRM, business software and applications to update information and trigger the next steps in your workflow.
META ESCAPE / OUR LOCATIONS
From northern cities to Sardinia and Sicily: Meta Escape already has 13 locations across 8 Italian regions. An established network to build your project on.
The next place on the map could be yours.
THE META ESCAPE AND MEX PLAY MANAGEMENT PLATFORM
Both formats have a management platform developed by us. Monitor games, bookings and employees, with detailed statistics across every area of the business. The information you need, in one place.
THE COMPLETE PICTURE
Sessions and gameplay activity
Scheduling and organisation
Staff management and monitoring
Detailed business analysis
02 / WEBSITES · BUSINESS SOFTWARE · APPS · AI AUTOMATION · MARKETING
We build custom websites, business software and applications. We automate business processes with AI and support your company with marketing. Services for our VR venues and businesses in every sector.
Explore what we can build
If visitors cannot understand your offer or how to contact you, an opportunity is lost. We design the journey from interest to enquiry around what your business offers.
Spreadsheets, messages and disconnected tools make progress hard to track. We build business software around your processes to make work clearer and better coordinated.
An app creates value when it makes an important action easy. We help identify the essential features and build a useful experience for customers, colleagues or partners.
Publishing content alone is not enough. You need a clear offer, a defined audience and a route to an enquiry. We connect marketing activity to your commercial goals.
If every enquiry means reading, copying data and updating several tools, the process deserves attention. We use AI where it helps, with clearly defined steps and checks.
03 / WORLDS DEVELOPED BY OUR TEAM

04 / FROM IDEA TO FIRST HEADSET
With VR software designed and developed by us. Behind Meta Escape and Mex Play is our own team: we create the experiences, write the software and support your business.
FOR VR VENUES. FOR EVERY BUSINESS.
Give your business visibility: our marketing service is available to Meta Escape, Mex Play and independent businesses.
THE NEXT STORY STARTS WITH YOU
Meta Experiences develops the Meta Escape and Mex Play virtual reality entertainment formats, with proprietary games and management software. We also create websites, business software, applications, AI business automation and marketing services for independent companies.
Meta Escape centres operate by reservation with one-hour experiences and an approach focused on staffing and rent costs. Mex Play is a walk-in format offering sessions as short as 10 minutes, designed for visible locations with high foot traffic. Both use software developed by our team.
Choose a service and complete the form with your name, email and project details. For Meta Escape and Mex Play, include your preferred city and budget range. Our team uses this information to discuss a tailored proposal.